Everything began with research. Research into the project, the technology and the goals of both the Observatory and the brand. A range of brand concepts were then explored alongside the university, looking at shapes, colours and font structures. The favourites were then developed and tested across a number of mediums before being officially signed-off.
The website was designed and developed to work seamlessly across all devices (mobile, tablet and computer), creating a simple user experience for visitors and enabling the university to make their own updates.