Urban Flows Observatory
Urban Flows Observatory is part of a national project at the University of Sheffield. Moomar were approached to create the Brand Identity and Website for this innovative sustainability project.
Urban Flows Observatory
Urban Flows Observatory is part of a national project at the University of Sheffield. Moomar were approached to create the Brand Identity and Website for this innovative sustainability project.
Brief
Create the brand identity and website for the Urban Flows Observatory – a national project hosted by the ‘Civil and Structural Engineering Department’ at the University of Sheffield – recording energy flows within cities.
The brand should be bold, memorable and coincide with the university’s brand policies. The website should be modern, flexible and enable the university to make their own updates.
Brief
Create the brand identity and website for the Urban Flows Observatory – a national project hosted by the ‘Civil and Structural Engineering Department’ at the University of Sheffield – recording energy flows within cities.
The brand should be bold, memorable and coincide with the university’s brand policies. The website should be modern, flexible and enable the university to make their own updates.
Approach
Everything began with research. Research into the project, the technology and the goals of both the Observatory and the brand. A range of brand concepts were then explored alongside the university, looking at shapes, colours and font structures. The favourites were then developed and tested across a number of mediums before being officially signed-off.
The website was designed and developed to work seamlessly across all devices (mobile, tablet and computer), creating a simple user experience for visitors and enabling the university to make their own updates.
Approach
Everything began with research. Research into the project, the technology and the goals of both the Observatory and the brand. A range of brand concepts were then explored alongside the university, looking at shapes, colours and font structures. The favourites were then developed and tested across a number of mediums before being officially signed-off.
The website was designed and developed to work seamlessly across all devices (mobile, tablet and computer), creating a simple user experience for visitors and enabling the university to make their own updates.
Moomar are both professional and enjoyable to work with. We have worked with them on logo design, brand development, web design and marketing communications for our Urban Flows Observatory at the University of Sheffield, and have been really pleased with their creative responses and clear effective design solutions.
Result
The result is a strong brand identity that is used across all print and digital materials, and a website that is simple and flexible in order to grow as the project does.
Result
The result is a strong brand identity that is used across all print and digital materials, and a website that is simple and flexible in order to grow as the project does.