TUI
TUI is the world’s largest travel group, with 20 million customers across 180 regions globally. Moomar were asked to complete two key graphic design projects.
TUI
TUI is the world’s largest travel group, with 20 million customers across 180 regions globally. Moomar were asked to complete two key graphic design projects.
TUI is the world’s largest travel group, with 20 million customers across 180 regions globally. Moomar were asked to complete two key graphic design projects.
The Project
We were approached by TUI to design Charity Partnership Guidelines and a Handbook. These two design projects are used to generate essential engagement from employee groups throughout the company.
The Project
We were approached by TUI to design Charity Partnership Guidelines and a Handbook. These two design projects are used to generate essential engagement from employee groups throughout the company.
Design Approach
Reader engagement was the main focus of the design approach. The TUI documents hold a lot of important content and therefore the design layouts have been carefully planned to ensure a positive user experience. If the design process is effective, readers should happily navigate through the content over and over again.
Using specific imagery, colours, iconography and pull-out sections, the designs highlight key information and ensure the documents will always remain visually engaging.
Design Approach
Reader engagement was the main focus of the design approach. The TUI documents hold a lot of important content and therefore the design layouts have been carefully planned to ensure a positive user experience. If the design process is effective, readers should happily navigate through the content over and over again.
Using specific imagery, colours, iconography and pull-out sections, the designs highlight key information and ensure the documents will always remain visually engaging.
Final Designs
The final designs are now read by TUI employees on a daily basis and will be used for many years to come. This has been an exciting and extensive design project and also one of the biggest global clients we’ve worked for.
Final Designs
The final designs are now read by TUI employees on a daily basis and will be used for many years to come. This has been an exciting and extensive design project and also one of the biggest global clients we’ve worked for.