
Bill’s Restaurants
Bill’s Restaurants are one of the UK’s top restaurant chains, with over 100 locations. Designing for Bill’s Restaurants for two years whilst they became the fastest growing restaurant chain in the UK was an amazing privilege.

Bill’s Restaurants
Bill’s Restaurants are one of the UK’s top restaurant chains, with over 100 locations. Designing for Bill’s Restaurants for two years whilst they became the fastest growing restaurant chain in the UK was an amazing privilege.

Bill’s Restaurants are one of the UK’s top restaurant chains, with over 100 locations. Designing for Bill’s Restaurants for two years whilst they became the fastest growing restaurant chain in the UK was an amazing privilege.
Embracing The Ethos
Bill’s have always been a highly creative brand, which is what enabled them to go from a small Sussex based cafe to one of the UK’s fastest growing restaurant chains. Working for such a creatively inspiring setup was an amazing time – particularly as Bill’s were most definitely setting an array of the style trends that you now see across many food establishments. A unique, rustic and honest ethos was very much at the heart of the brand from day one.
Embracing The Ethos
Bill’s have always been a highly creative brand, which is what enabled them to go from a small Sussex based cafe to one of the UK’s fastest growing restaurant chains. Working for such a creatively inspiring setup was an amazing time – particularly as Bill’s were most definitely setting an array of the style trends that you now see across many food establishments. A unique, rustic and honest ethos was very much at the heart of the brand from day one.
Exploring Creativity
Producing design materials for Bill’s Restaurants is very much a creative journey. The unique retro style offered an exciting challenge, with interesting typography, custom imagery and daring colour palettes – much like a piece of art, the idea behind each design was to create not only a look, but a feeling, and to unapologetically stand out from the crowd.
Exploring Creativity
Producing design materials for Bill’s Restaurants is very much a creative journey. The unique retro style offered an exciting challenge, with interesting typography, custom imagery and daring colour palettes – much like a piece of art, the idea behind each design was to create not only a look, but a feeling, and to unapologetically stand out from the crowd.
Creative Design
During the two years working with Bill’s, I produced a broad range of graphic design materials:
- Menu Design & Updates
- Print & Digital Advertising
- Email Marketing
- Store Specific Promotions
- Internal Communications
Creative Design
During the two years working with Bill’s, I produced a broad range of graphic design materials:
- Menu Design & Updates
- Print & Digital Advertising
- Email Marketing
- Store Specific Promotions
- Internal Communications