Planning your website should be an exciting time – it’s a great opportunity to do some marketing, up your game, attract new customers and enhance the user experience for your existing customers. There’s a lot to great web design, but where should you begin? Before jumping in head first, here are 6 tips for creating an engaging website…
1. Research – which websites do you like?
As always, a great way to begin planning a website is by doing some practical research. Have some fun looking at other company websites and, whilst doing so, make a two column list: column one should contain the things that you like about the web design, and column two should list what you like about the website functionality. This very simple start will get you thinking more like a typical consumer – and therefore just like one of your own customers.
2. Web Design – a clear and engaging user experience
Think of your website as a digital shop floor. Imagine that you’re looking for a new pair of shoes and you’ve just walked into a new store on the high street – your first thoughts are whether the store is well-presented, clear and engaging. Your second thought is whether you can find what you’re looking for. Your website User Experience (UX) should apply the same principles. Think about your customer – Who are they? What are they searching for? Can they find everything easily? Once you’ve answered these questions you will have a good idea of the importance of showcasing your product or service through effective Web Design.
Always think about your customer – Who are they? What are they searching for? Can they find everything easily?
3. Showcasing your product or service – a concise message
Whether you are selling a product or a service, it is important to assure your customer that you can provide what they are looking for. Will each new customer feel informed within just a few seconds of landing on your website? These first moments are extremely important – if the user doesn’t receive a clear and concise message, they will often leave your website immediately – in technical speak this is called a ‘bounce’ – once you’ve set up Google Analytics on your website you can view your Bounce Rate, along with all your other web traffic statistics.
4. Share real examples of your work
For many service companies, sharing your work is an essential way of assuring the customer that you are good at what you do. This could be in the form of case studies or a portfolio. Try including real imagery of your work – photographic evidence will begin to qualify the service that you provide and bring your product to life.
5. Endorsements – share what your customers think
Once a customer can see that you are able to do the job, try to further qualify your expertise by sharing your client reviews and testimonials on the website. Your testimonials will provide third-party endorsements, which is often the final element that new customers are looking for before making an enquiry. Aim for three or more well worded testimonials. In addition, you may choose to include reviews from online review services, such as Feefo for example.
6. Call to Action
Once your customer is happy that you are fit for the job, make sure they have a quick and clear way of enquiring. Have a clear, well-presented contact page. In addition, throughout the website, you may choose to provide the customer with frequent opportunities to contact you at the simple click of a button. These little touches will create a more engaging and clear User Experience (UX) – this is something your Web Designer should know all about.
Last, but not least, it is always worth mentioning the importance of effective branding. Without a well designed, clear brand, your website will suffer. Well written copy is also highly recommended in order to engage the customer, and will also help your Search Engine Optimisation (SEO). Learn more about branding from our article: Branding – what are the essentials?
This is just a brief look at a few key areas to think about when planning your new website. Once you’ve used these tips, a good digital designer will be able to begin creating a visually engaging web design. Research your website and begin planning something that is going to add excellent value to your business and provide your customers with a brilliant user experience.
Looking for further advice? Get in touch to discuss your Graphic Design, Branding and Advertising.